Korean Makgeolli (Korean rice wine) Association will be participating in the ‘10th Korea-Vietnam Food Culture Festival 2018’, scheduled for Nov. 30 to Dec. 2. The institute will establish an independent building to publicize their beverage, expecting increase in exports.
This Korean-Vietnam Food Culture Festival is one of the largest food festivals in Vietnam, joined by both private and public organizations such as Embassy of the Republic of Korea in Vietnam, aT, association of Korean residents in Vietnam, KOPIA and more.
Although the rice wine exports to Vietnam have been increasing over 30% in the last 3 years, it is mainly consumed by Korean residents, which they will unfold active publicizing and marketing toward the locals.
There will also be an event for both embassy guests and VIPs featuring rice wine from famous Korean breweries, to effectively globalize the products.
“Vietnam has a high consumption in alcoholic beverages with high preference in rice-made drinks, exports last year exceeding over $600,000 from $400,000 of 2015. we are predicting potential demands in Makgeolli with rising exports,” said Bae Hye Jeong, an executive director of the association.
“We planned this year’s event based on active publicizing of Makgeolli to expand its consumption, and we will display samples with new products based on high consumer preferences for future marketing strategies,” she added.
“From this festival we anticipate expansions in exchange through variety of fields, with prolonged friendly relationship in both countries,” the official of the Korean residents in Vietnam said.
Under the slogan ‘LET’S ENJOY FOOD & CULTURE’, there will be variety of events including a special K-Pop performance, introduction of Korean soul food and traditional culture, ‘new menu announcement’ that people from both countries could enjoy, with a pleasing food shop corners.
<한국막걸리협회> Korean Makgeolli Association
공식 페이스북 페이지: https://www.facebook.com/koreanmakgeolliassociation
Official Facebook page:
The Korean Makgeolli Association was founded in 2013, under the civil law article 4 of the ‘establishment and supervision by corporation approved by minister of food and agriculture’.
The association has its purpose on helping corporations and groups or individuals related to the culture and industrial promotion of rice wine, achieving industrial improvement and to cultivate a desirable culture of rice wine.
Members are composed by individuals and groups who are approved by the board of directors; current manufacturers, including people who are considered helpful in improving rice wine culture.
As a mainstream activity, they exchange information and establish joint businesses with various communities of the society such as manufacturers, sellers and educational institutions to foster the general foundation.
With the first president of the association – Park Sung Ki at the center, the association maintains a cooperative relation with government organizations to improve regulations, and suggest policies in order to secure the competitiveness of rice wine as a representative Korean alcoholic beverage.
They are also forwarding a movement towards registration of the Makgeolli as a UNESCO World Heritage based on its historicity, sociality and functionality so that the quality standard competes with well-known liquors, such as Sake of Japan, Baijiu of China, Wine of France.
“Since the size of current domestic rice wine industry is relatively small, there are limits in promotion and marketing,” She said, adding “We expect our participation in the Korea–Vietnam Food&Culture Festival as an opportunity to promote exports and globalize Makgeolli.”
< 서울장수주식회사 > Seoul Jangsoo. CO.,Ltd
Home Page: http://www.koreawine.co.kr/english/index.php
Seoul Jangsoo Corp. is the largest Makgeolli brewery in Korea, manufacturing various lineups of the company’s rice wines. Their product has been selected as a ‘masterpiece liquor’ by the National Tax Administration of Korea, after constructing a completely automated production system from beverage injection to packaging. They have also been certified by HACCP, which assures sanitation and safety in the process of Makgeolli production.
Jangsoo Raw Rice Wine, their representative product, has been loved by people for over 50 years together with the history of Seoul Takju. Major lineups of sterilized rice wines are ‘WEOLMAE Rice Makgeolli’, ‘Ee:FF Makgeolli’, and ‘Ginseng Makgeolli’, including the new ‘Cacao Nibs Makgeolli’, ‘D’shu (Pineapple rice wine)’, ‘Makgeolli of the lifetime’ which are favored by young customers.
Bae Yoon Sang, president of the company said “We are producing various Makgeollies on our brand,” adding “as well as a duty to continue the tradition of Makgeolli, we are trying our best to develop Makgeolli for new generations, and aiming to be a globally representative brand,”
1. 제품 소개
1. Product introduction
2) WEOLMAE Makgeolli
WEOLMAE Makgeolli, a representative export product, is the first Makgeolli to be carbonated. It was improved in production for longer storage, and is light-bodied with only 6% of alcohol.
Solid precipitates of rice fiber are formed at the bottom of the bottle are rich with nutrients helpful for preventing cancer.
With its creamy white color, this milky- sparking drink is enjoyed worldwide along with its soft texture.
[ 베트남(하노이) 수출용 월매막걸리 ] –제품명: 장수막걸리
[Vietnam exported Makgeolli]: Jangsoo Makgeolli
‘Makkao’ is an alcoholic beverage made mainly from cacao nibs, with a chocolaty flavor. It is a sweet and soft drink with 4% of alcohol, enjoyed by the young ages of 20 to 30.
Considering a base of relatively young customers, a vintage logo with a brown color of cacao nibs was designed, giving a curious and comforting look.
With cacao nibs added to Makgeolli, Makkao has a soft taste with a pleasing, light scent of chocolate.
3) D’shu ‘D’shu’ is a Ready-To-Drink alcoholic beverage, a carbonated sour-sweet pineapple extract with 4% of alcohol. The product was developed to differentiate from the common image of Makgeolli thought by the new generation customers. Following the recent market trend of low alcohol beverages, ‘D’shu’ is also enjoyable by people who are sensitive to alcohol consumption.
D’shu has the unique soft texture of Makgeolli, and the pineapple extract is well balanced with the taste of rice wine, giving it a refreshing taste. Since the extract is made by 100% pure pineapple, people can enjoy the sweet drink without worrying about artificial additives.
<국순당> KOOKSOONDANG BREWERY CO.,LTD.
Company & Products Kooksondang is a brewery famous for its line of Baekseju, which revived the consumption of traditional rice wine when fermented liquor in the public market was dominated by beer and soju.
Baekseju was presented at 1992, under a patented technology of uncooked rice fermentation method including various medical herbs such as ginseng, cornlian cherry, Magnolia berries.
Kooksondang is the continuing leader in the premium Makgeolli industry since 2009, launching ‘Kooksondang raw Makgeolli (750ml, 6% alcohol)’, the first line of raw rice wine able to be distributed around the whole country.
‘Daeback’, another line of Makgeolli released at 2013 has been complimented for their natural taste of raw rice wine, using yeast fermented through traditional methods.
Kooksondang has been exporting various products worldwide, from Vietnam, Japan and China, including United States.
Currently they have expanded their foreign market to Oceania and Africa, exporting Korean traditional liquors to more than 50 countries, adjusting its taste to the local people. Annual exports are estimated to excess $10,000,000.
“Good Makgeolli is made from good water, good rice, and good yeast,” head marketing director Lee Sang Yup said, adding “the value Kooksondang aims can be summed up to two key-words; insisting on good liquor and adjusting traditional values to recent ones”
“Yeast stands as the number one factor in Korean liquor. From continued research for over 50 years, we have developed various special yeasts currently used in our products, and we are also manufacturing environmentally friendly products certified by HACCP in all lineups of rice wine,”
KOOKSOONDANG Businesses ongoing in Vietnam
Sold in all parts of Vietnam –At Ho chi minh, Da Nang, Hanoi, Haiphong including other big cities
Sold in Big franchise marts (E-mart, Lotte Mart, AEON, Citymart)
Sold in convenience stores (Circle K, Ministop, GS25, etc)
Sold in franchise Korean food restaurants (in all Gogi house branches in Vietnam)
Major Makgeolli products sold in Vietnam
KOOKSOONDANG Raw Rice Makgeolli
KOOKSOONDANG Rice Makgeolli
KOOKSOONDANG Peach Makgeolli
KOOKSOONDANG Banana Makgeolli
KOOKSOONDANG Green grape MakgeolliKOOKSOONDANG Home Page
KOOKSOONDANG Vietnamese Facebook page
<우리술> WOORISOOL CO., LTD.
WOORISOOL is producing rice wines made from traditional recipes, and develops them into what can be enjoyed by modern people globally, since its founding in 1994.
The company’s second factory, the largest one in Gyeonggi-do province, is capable of making up to 100,000 liters a day, 30,000 tons of liquor annually. The factory is equipped with cutting edge facilities – cleaning rooms, automated label attachments, can injectors, carbonators, and so on.
The rice wine manufacturer has been designated as the first HACCP (Hazard Analysis Critical Control Points) certified factory in the industry, and is exporting its products to more than 20 countries worldwide, including Vietnam, Japan, China, Taiwan, Canada, etc.